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About Us


Kelly E. Nelson

Kelly Nelson is the founder of Emerald World ET, Inc.  A long time sales trainer/mentor in LA area, he is best known for being the Director of Sales at U.S. Merchant Services (now TSYS).  Under Nelson’s direction USMS acquired over 16,000 merchants valued at over over 9.2 billion dollars in annualized Visa/MC volume - and was the #1 "organic" acquirer of business in the nation during the period.  As Vice President of Sales at Meritus Payment Solutions (now PaySafe) he built the original Inside Sales force from the ground up.  Kelly is currently serving on the Federal Reserve Board's 'Business Payments Coalition'.   


Samantha Hoey Nelson
Samantha H. Nelson

Samantha Hoey Nelson is the VP of Marketing and Strategy for Emerald World ET. Samantha has over 15 years experience in Marketing and Advertising, from performing artists (Heart, Elton John, Hannah Montana, Jonas Brothers), to major brands (Hewlett Packard, NCAA, John Deere, Chevy, Toyota, Unilever - Dove, Axe, etc), and to large media organizations (Disney). Samantha served as Art Director at the Walt Disney Corporation as well as Creative Director at Lunchbox and at Fuel Ad agencies.  Sam is proud to have earned her Executive MBA from the University of Southern California's Marshall School of Business.  "Fight on."

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